What I've Been Up To Lately

"It's not marketing - it's making friends at scale."

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Hello.


Nice to meet you. I'm Suzi, a digital designer based in Bournemouth, UK.

See What I Can Do

About Me

I'm an email geek with an interest in UX, currently working as senior digital and email designer for arts and crafts retailer Hobbycraft. When I'm not making emails I enjoy playing video games, knitting and drinking tea in the New Forest.

Get To Know Me

Skills

  • Sketching & Wireframing
  • Photography Styling
  • Planning & Ideas Generation
  • HTML & CSS

Adobe Creative Suite

Experience

Hobbycraft
Senior Digital & Email Designer

November 2014 - Present

  • My responsibilties and skills include:
  • Helping to plan email content and strategy to optimise the effectiveness of marketing emails and coordinating digital campaigns.
  • Wireframing, drafting and designing email campaigns based on a modular email template.
  • Scheduling and organising product and lifestyle photoshoots to promote the quality of our products.
  • Designing and creating visual assets for emails and corresponding social campaigns using Photoshop and Illustrator.
  • Compiling emails using SmartFocus Message Builder, writing copy and render testing emails to ensure quality.
  • AB and Multivariate testing assets, copy and subject lines to maximise email performance.
  • Monitoring and analysing campaigns to gain future learnings and gauge effectiveness.

Education

Arts University at Bournemouth
BA (Hons) Digital Media Production

2011-2012

FdA Visual Communication

2009-2011


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