Hello.

Nice to meet you. I'm Suzi, digital designer for UK arts and crafts retailer Hobbycraft.

About Me.

I'll take a better picture one day...

Digital designer for UK arts and crafts retailer Hobbycraft.

I am responsible for the development and design of marketing emails as well as assets for their ecommerce site and social media channels.

I am a fun and creative person who enjoys being part of an ever evolving world. I love technology, computers and gaming, as well as traditional crafts, especially sewing and crochet. I hope to never stop learning new skills and techniques, and never lose the will to doodle forever.

Curriculum Vitae.

Skills.

  • Sketching and Wireframing
  • Photography Styling
  • Planning and Ideas Generation
  • HTML and CSS
  • Adobe Creative Suite.

    Experience.

    Hobbycraft

    Digital and Email Designer

    November 2014 - Present

  • Help plan email content and strategy to optimise effectiveness of marketing emails and coordinating digital campaigns.
  • Wireframe, draft and design email campaigns based on a modular email template.
  • Schedule and organise photoshoots to boost email image and promote the quality of our products.
  • Design and create visual assets for emails and corresponding social campaigns using Photoshop and Illustrator.
  • Compile emails using SmartFocus Message Builder, write copy and render test emails to ensure quality.
  • AB and Multivariate test assets, copy and subject to maximise email performance.
  • Monitor and analyse campaigns to gain future learnings and gauge effectiveness.
  • Planning email content and strategy
  • Wireframing and designing email campaigns.
  • Designing visual assets for emails.
  • Scheduling and organising photoshoots.
  • Compiling emails in SmartFocus Message Builder
  • AB and Multivariate testing
  • Monitoring and Analysing Campaigns
  • Education.

    Arts University College at Bournemouth

    BA (Hons) Digital Media Production

    2011-2012

    FdA Visual Communication

    2009-2011