Skills

  • Sketching & Wireframing
  • Photography Styling
  • Planning & Ideas Generation
  • HTML & CSS

Adobe Creative Suite

Experience

Hobbycraft
Senior Digital & Email Designer

November 2014 - Present

  • My responsibilties and skills include:
  • Helping to plan email content and strategy to optimise the effectiveness of marketing emails and coordinating digital campaigns.
  • Wireframing, drafting and designing email campaigns based on a modular email template.
  • Scheduling and organising product and lifestyle photoshoots to promote the quality of our products.
  • Designing and creating visual assets for emails and corresponding social campaigns using Photoshop and Illustrator.
  • Compiling emails using SmartFocus Message Builder, writing copy and render testing emails to ensure quality.
  • AB and Multivariate testing assets, copy and subject lines to maximise email performance.
  • Monitoring and analysing campaigns to gain future learnings and gauge effectiveness.

Education

Arts University at Bournemouth
BA (Hons) Digital Media Production

2011-2012

FdA Visual Communication

2009-2011


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