Skills

  • Sketching & Wireframing
  • Photography Styling
  • Planning & Ideas Generation
  • HTML & CSS

Software

  • Microsoft Office
  • SmartFocus ESP
  • Wordpress
  • Google Analytics
  • Content Square Certified

Adobe Creative Suite

Experience

Hobbycraft
Digital & Email Designer

November 2014 - Present

  • Help plan email content and strategy to optimise effectiveness of marketing emails and coordinating digital campaigns.
  • Wireframe, draft and design email campaigns based on a modular email template.
  • Schedule and organise photoshoots to boost email image and promote the quality of our products.
  • Design and create visual assets for emails and corresponding social campaigns using Photoshop and Illustrator.
  • Compile emails using SmartFocus Message Builder, write copy and render test emails to ensure quality..
  • AB and Multivariate test assets, copy and subject to maximise email performance.
  • Monitor and analyse campaigns to gain future learnings and gauge effectiveness.

Education

Arts University at Bournemouth
BA (Hons) Digital Media Production

2011-2012

FdA Visual Communication

2009-2011


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